Shoppers’ Account
Scalable Press - 2018
Teechip, Scalable Press’s consumer-facing product struggles with user retention. To combat the large drop-off in our user base. I was tasked with creating a user portal to help keep users engaged during the post-buying process.
My responsibilities included:
Leading our user/market research,
Creating the core user experience,
Refining our visual design & iterating on concepts
Gathering information
The first step I took was to do an audit of existing eCommerce account management features. To both establish best practices from around the industry as well as find areas we could improve the account management experience for our customers.
Our key goals for this feature were:
Create a mobile 1st account management tool
Allow easy access to their order history
Help users manage account information.
Lay the groundwork for one-click to buy
Defining user flows
With our best practices and features established, I went to work building out the initials user flows to iterate on with Product and Engineering.
Tracking orders
The number one thing that I needed to get right was making it easy for customers to track their existing orders. Thus order history always had the primary position in the page hierarchy and active orders had clear visual cues to indicate their status.
Changing shipping address
Sometimes people make mistakes. For example, customers might use the wrong shipping address and need to adjust their information. So it was important to give them an easy means of modifying their current orders.
